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Dive into our repository of expert content on qualitative research.

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Qualitative Research Methods
leomartins

How to do a focus group?

Do you have questions about how to conduct a focus group? Focus groups are an effective qualitative method for collecting data, allowing you to observe how opinions are formed in a social context. The interaction between participants, mediated by a skilled moderator, generates valuable insights, but interpreting the data requires attention to group dynamics and question formulation.

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Qualitative Research Methods
leomartins

How to do a focus group?

Do you have questions about how to conduct a focus group? Focus groups are an effective qualitative method for collecting data, allowing you to observe how opinions are formed in a social context. The interaction between participants, mediated by a skilled moderator, generates valuable insights, but interpreting the data requires attention to group dynamics and question formulation.

Read more "