{"id":1529,"date":"2025-04-07T17:26:58","date_gmt":"2025-04-07T20:26:58","guid":{"rendered":"https:\/\/test.evakub.com\/?p=1529"},"modified":"2025-05-29T10:10:35","modified_gmt":"2025-05-29T13:10:35","slug":"pesquisa-qualitativa-e-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/requalify.ai\/en\/pesquisa-qualitativa-e-inteligencia-artificial\/","title":{"rendered":"Qualitative Research and Artificial Intelligence"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1529\" class=\"elementor elementor-1529\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd6dfec e-flex e-con-boxed e-con e-parent\" data-id=\"3dd6dfec\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22a34579 elementor-widget elementor-widget-text-editor\" data-id=\"22a34579\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Artificial intelligence (AI) is inherently based on mathematical models and driven by numerical data.<\/p>\n\n<p>One might assume that this conflicts in some way with the nature of qualitative research. After all, qualitative research is concerned with a set of methodologies designed to explore; to delve into aspects linked to the inherent complexity of human behavior in the face of its immersion in culture.<\/p>\n\n<p>To achieve this, qualitative research questions tend to be contextual, broad, and non-static. Moderation is often described as intuitive, and data outputs \u2013 text, audio, visual, and audio-visual \u2013 are considered discursive and non-quantifiable.<\/p>\n\n<p>However, today, AI products have advanced beyond mere numbers. They are now equipped to handle textual content, or at least assist in the process.<\/p>\n\n<p>requalify.ai is a project that believes that qualitative research has a privileged place to investigate aspects related to the human condition. We believe that recent advances in AI could help to blossom this potential. In particular, we believe that repetitive and non-central steps in the process could be performed by AI. This time saving could mean that brilliant minds could have even more space to advance in the knowledge challenge that the human sciences encompass.<\/p>\n\n<p>We will talk about this here on this blog and we can say that we are just at the beginning.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence (AI) is inherently based on mathematical models and driven by numerical data. One might assume that this conflicts in some way with the nature of qualitative research. After all, qualitative research concerns a set of methodologies designed to explore; to delve deeper into aspects related to the inherent complexity of behavior [\u2026]<\/p>","protected":false},"author":2,"featured_media":1404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[24],"class_list":["post-1529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pesquisa-qualitativa","tag-pesquisa-qualitativa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pesquisa Qualitativa e Intelig\u00eancia Artificial - requalify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/requalify.ai\/en\/pesquisa-qualitativa-e-inteligencia-artificial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa Qualitativa e Intelig\u00eancia Artificial - requalify\" \/>\n<meta property=\"og:description\" content=\"A intelig\u00eancia artificial (IA) \u00e9 inerentemente baseada em modelos matem\u00e1ticos e impulsionada por dados num\u00e9ricos. Pode-se supor que isso entre em conflito de alguma forma com a natureza da pesquisa qualitativa. Afinal, a pesquisa qualitativa est\u00e1 preocupada com um conjunto de metodologias projetadas para explorar; para aprofundar-se em aspectos ligados a complexidade inerente ao comportamento [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/requalify.ai\/en\/pesquisa-qualitativa-e-inteligencia-artificial\/\" \/>\n<meta property=\"og:site_name\" content=\"requalify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/requalifyai\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-07T20:26:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-29T13:10:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/requalify.ai\/wp-content\/uploads\/2025\/03\/g7.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"requalify\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RequalifyAI\" \/>\n<meta name=\"twitter:site\" content=\"@RequalifyAI\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"requalify\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/requalify.ai\/pesquisa-qualitativa-e-inteligencia-artificial\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/requalify.ai\/pesquisa-qualitativa-e-inteligencia-artificial\/\"},\"author\":{\"name\":\"requalify\",\"@id\":\"https:\/\/requalify.ai\/#\/schema\/person\/dc8f693b71657c95de236032986940fd\"},\"headline\":\"Pesquisa Qualitativa e Intelig\u00eancia Artificial\",\"datePublished\":\"2025-04-07T20:26:58+00:00\",\"dateModified\":\"2025-05-29T13:10:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/requalify.ai\/pesquisa-qualitativa-e-inteligencia-artificial\/\"},\"wordCount\":247,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/requalify.ai\/#organization\"},\"image\":{\"@id\":\"https:\/\/requalify.ai\/pesquisa-qualitativa-e-inteligencia-artificial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/requalify.ai\/wp-content\/uploads\/2025\/03\/g7.webp\",\"keywords\":[\"Pesquisa Qualitativa\"],\"articleSection\":[\"Pesquisa Qualitativa\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/requalify.ai\/pesquisa-qualitativa-e-inteligencia-artificial\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/requalify.ai\/pesquisa-qualitativa-e-inteligencia-artificial\/\",\"url\":\"https:\/\/requalify.ai\/pesquisa-qualitativa-e-inteligencia-artificial\/\",\"name\":\"Pesquisa Qualitativa e Intelig\u00eancia Artificial - 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